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Psychology-based life coaching is a goal- and action-oriented kind of psychological support — moving you, more clearly, toward who you want to become.
Want to change how you live, or take your career further — but keep circling the same thoughts without moving? Coaching helps you set goals and reconnect with what drives you, so you can meet the challenges in front of you and build a life that feels genuine and full of purpose.
Coaching is a goal- and action-oriented kind of psychological support.
It's not about fixing 'problems' — it's about moving you, more clearly, toward who you want to become.
Best suited to people without significant emotional distress who want support moving in a clear direction.
A career change, leadership growth, new habits, a life reset.
No significant emotional distress — you just want more direction.
and want to make the most of your potential.
More drawn to who you want to become than to digging through the past.
The four services take different approaches and suit different moments. Here's how they compare, to help you choose.
| Coaching (ForestGuide) | Psychotherapy | Clinical Psychology | Couple & Marriage | |
|---|---|---|---|---|
| Who it suits | No significant emotional distress; you have a concrete goal and want support moving in a clear direction. | You're mostly managing life but feel stuck, lost or empty, and want to be understood — not assessed or labelled. | Emotions or symptoms are clearly affecting daily life, or you're experiencing symptoms consistent with a clinical diagnosis. | Couples facing difficulties in the relationship — or wanting to strengthen it proactively. Both partners attend together. |
| Approach | Goal- and action-oriented psychological support — moving toward who you want to become. | An open, safe, person-centred space to talk — change through understanding. | A structured, assessment-based professional intervention, working to the Scientist-Practitioner Model. | The relationship itself is the client — helping both of you see each other's communication patterns and emotional needs, and reconnect. |
| Depth of assessment | Focused on where you are now and your goals, understanding the mechanisms and resistance behind behaviour. | In no rush to define or label — the focus is understanding your experience and what it means. | Scientific assessment and treatment, targeting the right issues within a clinical frame. | Focused on how the two of you interact, and the emotional needs inside your communication. |
| Fee | $1,280 per session (50 min) | $1,280 per session (50 min) | $1,980 per session (50 min) | $1,680 per session (75 min) |
| Who provides it | Coaches (most with a psychology background) | Psychotherapists and counselling psychologists | Clinical psychologists | Counsellors experienced in couple and marriage counselling |
Chinachem Johnston Plaza, 4/F (whole floor), 178 Johnston Road, Wan Chai · or online
Open in Maps →Language: check the individual coach's profile; for sessions in English, note it in the remarks.
FromCode of Psychological Service Practice
It's the public document that governs every psychological service at TreeholeHK — setting out, in writing, your rights and the commitments we make to you. Every practitioner you meet is bound by it.
What shapes the outcome of coaching is the kind of person sitting across from you.
Drawing on the research, TreeholeHK distilled three criteria — and we hold every coach we work with to all of them.
You can count on our coaches to be genuine, deeply knowledgeable, and skilful in just the right measure.
This is coaching built on a foundation of psychology. Most of our coaches have a psychology background, so as they move you toward action, they also understand the mechanisms behind the behaviour.
Your coach meets you as their real self, honest about what they do and don't know — because we believe only a genuine person can ignite the courage to live truthfully and transcend oneself.
References: Geller & Greenberg (2002). Therapeutic Presence: Therapists' experience of presence in the psychotherapy encounter · Hayes, Gelso, Goldberg & Kivlighan (2018). Countertransference management and effective psychotherapy: Meta-analytic findings
We expect our coaches to understand psychology and counselling theory deeply, and to bring it together fluently — shaping the direction of the work around your goals and needs. That's how you come to understand yourself more deeply and make real change.
References: Frank (1961). Persuasion and Healing · Yalom (1980). Existential Psychotherapy
Comfort and mutual trust are what let the work begin at all. So a coach needs real skill in guiding it — helping you speak openly in a safe, honest space.
References: Anderson, Ogles, Patterson, Lambert & Vermeersch (2009). Therapist effects: Facilitative interpersonal skills as a predictor of therapist success · Bordin (1979). The generalizability of the psychoanalytic concept of the working alliance · Flückiger, Del Re, Wampold & Horvath (2018). The alliance in adult psychotherapy: A meta-analytic synthesis
If you'd like to look deeper into how we select practitioners, you're welcome to read the documents below.
Every one of them has passed our published selection criteria. Here are their backgrounds and focus areas — and what they want to say to you, in their own words.
Eddy ToPsychotherapistView profile
Fion K.M. ChiuPsychotherapistView profile
Fion S.K. LeungPsychotherapistView profile
Giovanna YeungPsychotherapistView profile
Peter ChanFounder, TreeholeHK · Chief Psychology SpecialistView profile
Samantha ManPsychotherapistView profile
Winnie Heimgartner-WongPsychotherapistView profileYou may not have a precise goal — but you know you want something in life to shift: a clearer direction, better habits, a career that keeps moving upward.
You already know what you want to do — but you're stuck on how, and putting it off.
Every practitioner you sit down with has passed our published selection criteria — all three dimensions met, or no invitation to join. Most applicants don't make it.
These criteria come straight from our Code of Psychological Service Practice: you have every right to know how the person across from you was chosen.
Each coach's background, focus areas, and how they see this work. Choose based on your goals and what feels right.
Choose a slot that works for you — in person or online.
On your first booking we'll ask you to fill in a short questionnaire: where you are now and the goals you want to reach. It helps your coach understand you before you meet.
Sessions are 50 minutes. In the first, your coach works with you to clarify your goals and direction — not to decide them for you.
ForestGuide is different from traditional psychotherapy. Through a coaching-style conversation, we explore your potential together, take a fresh look at where you are, and build self-awareness and growth. If you find you need psychotherapy, we offer that too — alongside ForestGuide.
If your difficulties feel manageable and aren't disrupting daily life, and you'd like to understand why certain people or situations get to you — and grow through that understanding over time — then this is a great fit. But if they're seriously affecting daily life and you urgently need therapy, we offer psychotherapy as well.
We don't offer family sessions yet, but we're working on adding more types of service. If there's something you'd like us to offer, email i@treehole.hk.
We now offer Couple & Marriage Counselling — a safe, neutral space led by counsellors experienced in couple work, 75 minutes per session. See the service page for details and booking.
Yes — choose the online option when you book. The session runs right in the browser with nothing to install, and the join link is on your confirmation email and order page.
Every appointment change must be made at least 48 hours before the session. You can review or change your booking ; for anything else, email i@treehole.hk or call 9417 9844 during office hours.
Rescheduling: A confirmed booking means we've set that time aside for you. To reschedule at no charge, do so at least 48 hours before your appointment.
If you request a reschedule less than 48 hours before your session, whether it can be arranged depends on your therapist's availability and isn't guaranteed; if a new time can be arranged, a HK$150 administrative fee is required to confirm it — except in the following cases:
• Severe weather: if the Hong Kong Observatory has issued or forecast a Black Rainstorm Warning or Typhoon Signal No. 8 or above, the session can move online; if it cannot be held online, it may be rescheduled free of charge.
• Our error: if the reschedule is due to a system fault or administrative error on our part (not your own choice), the fee does not apply.
• Illness: if you need to reschedule within 48 hours due to illness, contact us immediately with a doctor's note to waive the fee; without one, the HK$150 fee applies.
Reschedules made less than 48 hours in advance can't yet be handled through the online system — please contact us directly.
No-shows: Missing a session without any notice, or without following the rescheduling process above, still requires payment of the full session fee. Any ForestGem spent or coupon used is not refunded, and no other arrangement or refund is available.
Our coaches do offer sessions in English. Please check that the coach you've chosen works in English, then note 'English session' in the remarks when you book.
Please be reminded that the BIG5 test result is written in traditional Chinese. Your coach will explain it to you verbally in English in the first session if needed.
Only your coach and the staff needed to handle your booking — all bound by the confidentiality commitments in the . You can ask to see or update your information at any time.
Everything you share stays strictly confidential, with only these exceptions required by law: a court order requiring disclosure, clear signs that you may harm yourself, or clear signs that you may endanger the life of someone else. Even then, we'll talk it through with you before any disclosure wherever we can. This is a commitment set out in writing in the .
Coaching is 50 minutes per session at $1,280. Sessions are held at Chinachem Johnston Plaza, 4/F (whole floor), 178 Johnston Road, Wan Chai, or online; the default language is Cantonese.
On your first booking we'll ask you to fill in a short questionnaire — where you are now and the goals you want to reach — to help your coach understand you before you meet. In the first 50-minute session, your coach works with you to clarify your goals and direction, rather than deciding them for you.
Other service terms: see .
Lateness: If you arrive late, the session runs for the remaining scheduled time without extension. Arriving more than 30 minutes late is treated as forfeiting the session — the fee is not refunded, and any ForestGem spent or coupon used is not refunded either; no other arrangement or refund is available.
We reserve final discretion over all rescheduling, lateness, and fee arrangements.
Help me choose
Answer a few questions and we will suggest a way forward — which might also be something other than one-to-one, such as the MindForest App or a course.