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銷售心理學培訓

Psychology-Based Sales Training

心理學專家主理企業培訓

建立客戶關係，始於用心理解。學習銷售心理學有助銷售專員深入理解客戶需要，並透過制訂兩贏方案提高成交率。

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過往客戶包括
傳媒報導

「如果你不照顧好你的客人，

你的對手便會去照顧他們。」

— Bob Hooey

營銷的秘密武器

市場營銷對每間企業都不可或缺 。要做好銷售並不容易，而要在今日競爭激烈的商業社會中突圍而出，更是日益困難。


要突圍而出，就必須了解客戶的潛在需要與情緒狀態 —— 讓客户作出決定的因素。透過學習營銷心理學，你會掌握找到客户真正的需要，提升銷售表現 。

銷售心理學

在 「銷售心理學訓練課程」中 ，我們會教授一系列以心理學為本的實用營銷技巧 。在學習這些方法後 ，你可以 ：

  • 真正理解目標客戶的思維和情緒
  • 更能滿足客戶的需要和感受
  • 提升銷售表現
  • 改善和客戶的關係

營銷心理學的學習目標

提升銷售表現

學習如何令你的業務推廣更準備充足 、內容完善 、富有價值， 從而吸引客人，並在眾多品牌中脫穎而出 。

管理客戶關係

你將會學習到如何時刻管理客戶期望、改善雙方溝通 ，從而增加彼此互信 。

學習內容

如何使我的銷售順利？

如何實踐銷售心理學？

營銷的關鍵是講好故事 —一個代表我們的故事 。不過 ，有甚麼故事可以幫助我們推廣產品和服務呢？ 如何以故事留一個深刻的印象給客戶呢 ？


在這課程中，你可以學習到Chip Heath & Dan Heath 所創的 S.U.C.C.E.S. 模式。它包含六大法則 ，在掌握這些法則後 ，你將可以學習推廣自己的意念 ，並和觀眾產生連結 。

如何加強與客戶的合作關係？

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你知道如何增進與客戶關係嗎？ 答案就是問對問題。問問題不但可以協助你解決客戶的需要 ，更可以令客戶感到被理解 。


在這課程中，你可以學習到不同的發問技巧 ，例如：如何發問 、何時發問 、問甚麼問題等 。通曉這些技巧後，你便可以為客戶提供更好的服務 ，從而增加彼此互信 。

聲調的魔法

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單靠優秀的內容並不足以取得客戶的信任 ， 使用合適的聲調對營銷亦同樣重要 。


使用恰當的聲調和表達技巧 ，可以在不知不覺間影響聽眾 ，取得理想效果 。透過掌握這些技巧 ，你的服務水平將會比對手更勝一籌 。


在這課程中，你可以學習到如何調整自己的聲音和語調 ，提高說服力和留給客戶的印象 。

Our Engagements

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Our clients

Trustable L&D partner, knowing how to foster growth & resilience in corporate culture.


Our DSG Learning Society finds Peter Chan’s sharing on growth mindset an inspirational one. What makes him stand out as a trainer is that the examples he shares are very relatable to both personal & professional life. He has a good sense of humour too. All these add up making him a trustable L&D partner, knowing how to foster growth & resilience in corporate culture

Joanna Wong

Head of Human Resources &

Real Estate

DSG Energy Limited

"Numerous reflection point which promoted attendees to think deeper."


Our team had the opportunity to attend a workshop on skills for handling clients. Peter has demonstrated himself as a dedicated trainer and consultant with great understand of client needs and had in-depth preparation. His workshop was highly interactive and inspiring, with numerous reflection point which promoted attendees to think deeper. Our team thoroughly enjoyed Peter's workshop.

Christopher Yip

Head, MBA Career & Alumni Development
HKUST Business School (MBA)

"The training session is simply captivating... offer applicable advises based on a psychological approach."


Very skilled at understanding what are client’s training needs and the training session is simply captivating. What’s more, he always keep in mind what behaviours and mindsets need to be changed for the audience and offer applicable advises based on a psychological approach.

Kenneth Lee

Supervisor (Innovation and Creativity)

The Hong Kong Federation of Youth Groups (HKFYG)

"I can feel the energy and engagement throughout the process, and the approach of learning through activity matches with the young and energetic style of our team."


It was very different from a typical training - more like an open dialogue in a psychologically safe environment where all can share, and a chance for us to look inwards and raise our self-awareness on our ways of communication. The workplace communication workshop received very good feedback from the team - I can feel the energy and engagement throughout the process, and the approach of learning through activity matches with the young and energetic style of our team.

Crystal To

HR Business Partner HP

Boehringer Ingelheim (Hong Kong) Ltd.