Psychology-Based Sales Training

Customer Relationship starts from Understanding

"If you are not taking care of your customer, your competitor will."

— Bob Hooey

What is the Secret Weapon for Selling?

Sales are vital to every business. However, selling is not easy, and in today’s competitive business environment, standing out among your competitors will only be increasingly difficult.

To stand out, you will need to take the best care of your target customers. Do you know the hidden needs and emotions that influence their decisions? PSYCHOLOGY OF SALES can make the unconscious conscious, so you can better appeal to your customers.

Psychology and Sales Training

In our “Psychology-Based Sales Training”, we would be offering a variety of practical psychology-based methods. With these methods, you will be able to:

  • Truly understand the thoughts and emotions of your target customers
  • Better address the needs and feelings of your customers
  • Boost your sales performance
  • Improve your relationship with customers

Why should you learn "Psychology of Sales"?

Boost Sales

Learn how to deliver PREPARED, INFORMED, and VALUABLE sales pitches that can captivate your customers and differentiate your brand from customers.

Improve Customer Relationship

Learn how to consistently manage expectations, improve communication, and enhance trust between your corporation and your customers.

What will you learn?

How to make my sales pitch a "SUCCES"?

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Stories help spread ideas. But what stories can help sell your products and services? How to leave a lasting impact on others with your stories?

Here, you can learn how to master the S.U.C.C.E.S. model invented by Chip Heath & Dan Heath. It is a powerful concept that can help you sell your ideas and connect with your audience.

With S.U.C.C.E.S., your ideas can be better shared and spread.

How to strengthen my relationship with your customers?

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What is the answer to strengthening your relationship with your customers? Ask the right questions. Successful sales only spend 40% of time talking (Source), but they put more focus on asking and listening.

Asking the right questions can not only help address your customers’ hidden needs but also let your customers feel understood.

Here, you can learn various question-asking skills like how, when, and what to ask. This can help you better serve your customers and enhance your mutual trust with customers.

How to use the three tones of magic voice?

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To win over and retain customers, just having sound content is not enough; the tone of delivery is also crucial to your sales performance.

Proper tones and delivery skills can subtly affect your listener and help attain desirable outcomes. By grasping these useful skills, you can better serve your customers than your competitors.

Here, you can learn how to better persuade your customers by adjusting your voice and tone.

Our Recognition

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Our Clients
 Mr. Yeung Chun-Yin

Lecturer, CUHK Philosophy Department

"Simply helpful!"


Training offered by TreeholeHK is lively and practical. Do you think mindfulness has to be boring? Not so. In these enticing classes you'll get the essence of mindfulness easily. It's simply helpful!

Mr. Mills Wong

Registered I/O Psychologist
RTHK Radio Presenter

"Peter Chan is one of the masters on applied psychology."


What's difficult about psychology is applying knowledge effectively - transferring knowledge and skills learnt to life and work for a more satisfying life. This is the ultimate goal for learning psychology, so as the key to mastering the subject. To my knowledge, Peter Chan is one of the masters on applied psychology.

Mr. Sam Ng

Director of CountAudit Limited

"Other instantly seems more understandable."


Learning mindfulness and psychology makes my life better. I am able to regain self-control that helps with my work. And the most fascinating part is that thorough learning active listening and social psychology, other instantly seems more understandable.

Engage with us

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Or reach us via phone: +852 95414771