Performance Management: Delivering results with OKR
Google and Microsoft are using OKRs to help companies innovate. Learn to use OKRs so that supervisors can manage employee performance and get their teams to work together to do what matters most.


Objective-and-Key-Results
Defining key objectives for superior results
What is OKR? Objective-and-Key-Results is a performance management system used by teams large and small to achieve stretch goals through a framework of regular review, feedback, continuous learning, collaboration, and problem solving.
Objectives must be clear, inspiring, and time-bound. Key-Results quantify objectives and break them down into specific metrics that measure their achievement.
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FAQ
OKR is not a metric for evaluating employee performance, although, like KPIs, both emphasize key results that can be measured, and KPIs have been heavily criticized in recent years because they have the potential to cause employees to place too much emphasis on achieving metrics while neglecting the real goals of the company, thus creating a cobra effect and putting the cart before the horse.
OKR does not require employees to achieve 100% of their KRs; OKR strategies expect employees to achieve only 60-70% of their KRs at each cycle review. OKR is not a system for measuring employee contributions and is inherently different from KPIs.
Below is an example of an OKR that can be used by the marketing department.
Objective: To improve the effectiveness of corporate Instagram
Key Result:
30,000 followers
50% of the total number of likes per post
Because on average, each post or limited-time event attracts 10 private message replies
Keep sharing 1 Infographic per week
Here is another example of OKR for the administration department.
Objective: To promote a new electronic management system among employees
Key Result
All employees started to use the system within 3 months
Satisfaction rate of colleagues with the system is more than 90%.
Reduced misunderstandings in departments due to progress to 0
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